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Brand connotation


Positioning: international, trustworthy and cordial
Brand connotation: the initial letters GC for Golden Career express in artistic style the identity of the company with its minimalist and dynamic design for easy recognition. It implies a brighter and broader future for the company. The color of dark-gold responds to the meaning of “golden” as in the name of the company and represents a “gold-like future”.









Positioning: internationalization, professionalism and innovation
Connotation: Letters of PHR are the main part of the design, expressing in artistic style the features of human body, stressing “people-orientation”, “human capital”, and “HR is capital”. The design combines a circle and a square, representing dignity. The letter R implies the company’s philosophy of making breakthrough and being brave to make innovation. The color of dark-gold expresses dignity, honesty and professionalism.